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Facebook: Boomers Keep Coming – BusinessWeek (via Hello Boomers World)
Here’s some great updated statistics on how Facebook continues to gain in popularity with Boomers. This could very well be the answer for many Boomers who want to start an online business and get immediate traction without having to tackle the learning curve of marketing on the larger internet.
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5 Ways to Promote Your Facebook Fanpage
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Where to find the Boomer Market
Marketing to Baby Boomers Online
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Facebook Fanpage-Importance for a business
One of the major benefits of a Page on Facebook over (or in addition to) a webpage is that it’s so simple to update. With a website, if you’re not technical, you have to contact your web developer, who will then charge you to make even a tiny change. With Facebook, updates are as easy as logging in and typing or uploading. The fresher your content, the more you will engage people.
10 Reason why you need a facebook fanpage
There are in fact a lot of reasons why you need to have a facebook fanpage, I will try to illustrate the top 10 here:
1. Leverage
Facebook has now got over 500 million users and growing, with a facebook fanpage you can leverage this number and drive more traffic to you site. It will be a new source of traffic in addition to your current traffic sources
2. It’s Free
A facebook page is totally free, there is no hosting cost as opposed to a website. You can use various applications on pages and have loads of fans and taking full benefit of all its assets at absolutely no cost.
3. It goes Viral
A facebook fanpage can go viral, go to any facebook page and press on like a status or leave a comment. Come back to your wall and see your updates, this may have just been posted to all your friends updates too. Now say you have 5000 friends, do you see the power of that?
4. It is SEO friendly
You can use your targetted keywords ( this is a huge secret, but I am revealing it anyway ). Say you own a restaurant in liverpool, you can secure ” restaurants liverpool” as facebook page title and you are most likely to come up first on google for that keyword together with facebook search.
5. It is almost a website
On a fanpage you can install a facebook shop, you can link a blog, you can link twitter, you can have unlimited followers, you can have an info page, you can have videos or photos and the list goes on.
6. You can also have a facebook shop
I think it’s worth writing a totally seperate reason for this, yes you can take money on facebook. This means that your client does not need to leave facebook to buy from you. Facebook is where people connect, recommend and buy. ( to remember )
7. Easy to set up
It is much easier to set up a facebook fanpage than you set up a website or even a blog. You can do it in less than 15 mins. ( a good one )
8. You can Send messages
This is one of the most powerful argument vs a facebook personal profile. You can actually send a message to all followers in one go. ( think email broadcasting. )
9. Unlimited followers
Until Facebook changes it, you can have unlimited followers at this time. On a personal profile you can only have up to 5000
10. Stay ahead
Sooner or later, all business will have a fanpage. Get yours done now and stay ahead of competition, take them by surprise.
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Retiring Baby Boomers Are a Huge Market For Internet Marketing Services and Consultants
Baby Boomers are a huge demographic that is only going to get bigger over time, eventually growing to about 78 million. The majority are facing retirement (or job loss) with less than adequate savings. Consequently, they are very interested in starting a home business, and this presents a major opportunity for Internet marketing services and consultants.
Boomers are comfortable with the Internet. They do online shopping and regularly utilize search engines. The majority are acquainted with social network sites like Facebook, LinkedIn and YouTube. They may use text messaging, but probably do not Tweet.
Baby Boomers do not need to be sold on the idea of starting an Internet business. They comprehend the merits of having a 24/7 worldwide audience for products and services. They may not understand how Websites are created, but they believe having an Internet-based business can replace or supplement their income. And they like the thought of working out of a home office with a flexible schedule that allows them to enjoy outside activities.
The key to success with retiring Boomers is to recognize that their Internet skill levels create distinct markets, each with different requirements:
Some Boomers are knowledgeable about Internet marketing. These prospective clients may be looking for technical assistance to launch a Website, blog, or just help in refining their marketing strategy. This group presents an excellent opportunity for Internet marketing consultants who are technically inclined or have access to technical resources.
A larger group of retiring Baby Boomers consists of those who want to leverage their career experience to create an online business. They are not concerned about the nuts and bolts underlying the Internet; they just want to focus on the business aspects. To them, the Internet’s main purpose is to generate sales leads. These Boomers represent an opportunity for both Internet marketing consulting and ongoing outsourced marketing.
The majority of Boomers are looking for “canned” online businesses to supplement their retirement income. Turnkey solutions are attractive to this group. This group presents a huge opportunity for ethical marketing and business consultants, Internet business critics who evaluate opportunities, and those who have – or can develop – profitable “rubber stamp” businesses for licensing to eager Boomers. Credibility is a major sales issue – valid success stories and testimonials are essential to overcoming skepticism. And remember that these Boomers require hand-holding to get up and running. So, be certain that the Internet aspects of the business are “idiot proof” and minimize support requirements by including lots of online tutorials.
A tsunami of retiring Baby Boomers is on the horizon. Most will not have the financial resources to fully retire and are searching for supplemental income. Of these, the majority will pursue Internet businesses. Hence, the demand for consulting assistance and turnkey businesses will explode. Understanding their needs and formulating answers accordingly is necessary for Internet consultants to successfully address this growing market.
There is concern among retiring Boomers that their Internet marketing ignorance will lead them into “get rich quick” schemes which drain their financial resources. Maintaining high ethical standards and delivering real value is therefore critical, as it is easy for Internet marketing consultants and services to burn their reputation among Boomers. A focus on “win-win” solutions with obvious payoffs is required to win clients. For those who adapt their services to the characteristics of this emerging Boomer market, however, the outlook is bright indeed.
About the Author
Al Kernek is a Internet marketing consultant, an author and a Baby Boomer. Learn more about issues facing Baby Boomers seeking to retire on a limited income at www.BabyBoomerLifeboat.com and its associated blog, Baby Boomer Muse, which contains valuable information and resources for Baby Boomers.
Article Source: http://EzineArticles.com/?expert=Al_Kernek
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